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What Is Blogging?

Definition and Examples of Blogging

•••

BY 

RANDY DUERMYER

 

Updated on January 08, 2021

FACT CHECKED BY 

VIKKI VELASQUEZ

Blogging refers to writing, photography, and other media that's self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated
into websites for many businesses. The hallmarks of blogging include frequent updates, informal language, and opportunities for readers to engage and start a conversation.

Note

The content of blogs varies significantly. For example, travel blogs may feature many pictures with few written passages, while political blogs may weigh in with wordy takes on the news of the day. The popularity of YouTube and similar sites also gave rise to video blogging, or "vlogging."

How Blogging Works

Blogging is as simple as obtaining a website and publishing original content on it. Tech-savvy bloggers can buy a domain name and build the website themselves. Those with less HTML knowledge can create an account with sites like WordPress that simplify the web design and publishing process.

Blogs are usually simple websites. Older pieces may be archived in separate sections of the site,

 and there may be a separate page with contact info or a bio, but the blog itself is usually just a single page that can be scrolled through—similar to the news feed on social media sites like Facebook. As with a Facebook news feed, a blog displays the newest content at the top of the page.

Blogging vs. Traditional Websites

Blogging vs. Websites

 Blogs

Updated frequently

Allows for reader engagement

First, blogs are updated frequently. Whether it's a mommy blog in which a woman shares adventures in parenting, a food blog sharing new recipes, or a business providing updates to its services, blogs have new content added several times a week. Websites might occasionally have new information, but for the most part, they offer static information that rarely changes.

Websites

Largely evergreen content

One-way communication

Some people are confused over what constitutes a blog over a website. Part of the confusion stems from the fact that many businesses use both, usually by adding a blog section to the company website. However, there are two features of a blog that set it apart from a traditional website.

Pros and Cons of Blogging

Pros                                                                             Cons                                                                                                                                                    

• Time-consuming

• Constantly requires fresh ideas

• Payoff is delayed

• Blogging in and of itself won't generate income

• Good for SEO

• Maintains communication with customers

• Builds rapport with customers

• Generate alternate income